The Blue Jeans line by Sanvenero, an absolute novelty, is dedicated to lovers of the famous and timeless blue fabric, closely linked to the Ligurian manufacturing tradition, particularly Genoese. Already known in the 15th century as «Jeane», jeans became the preferred material for work clothes thanks to its resistance and affordability, also used for the uniforms of the Genoese navy. From a “poor” material, jeans have acquired great popularity over time, becoming a symbol of youthful and metropolitan fashion in the twentieth century.
The Blue Jeans line is designed for those who appreciate denim. We create custom jeans with the finest yarns, blending the historicity of the “Genoa blue” with the excellence of artisan tailoring.
Today, jeans are available in a wide range of colors and finishes. Its popularity has made it a staple in the male wardrobe, allowing it to be worn on various occasions. For this reason, Sanvenero has decided to reinterpret this classic garment with a distinctive tailoring touch.
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